SALE seasons are about to go into overdrive for retail and online sales. If you want to be part of it then you need to get your labels and packaging ready NOW!!! The biggest sales of the year are the perfect time to cash in on the hype, so ensure your products and bargains are ready to be delivered.
singles day (thursday 11th nov, 2021) |
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Originally called Bachelor’s Day, the unofficial Chinese holiday that celebrates people who are not in a relationship has swept the world and is now the world’s largest e-commerce event, by a HUGE margin. This is all about bargains and brands have taken to providing their best deals on this day. Consumers are particularly savvy about a good deal so you need to make sure your deal is a good one. PS lots of people in relationships also buy on this day! |
black friday (friday 26th nov, 2021) |
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Essentially a shopping ‘holiday’ the day after Thanksgiving in the US, Black Friday refers to retailers being “in the black,” a financial phrase describing the profitability and prosperity of a business, in contrast to being “in the red,” or in a deficit. Although its origins are in the US it is now a global event. Sales events used to concentrate on a ‘shared’ experience and often began at midnight to create a sense of urgency. This year will probably see more online or click and collect options but it is still widely used around the globe as the ‘sales opportunity of the year’. |
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cyber monday (monday 29th nov, 2021) |
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Designed to bookend the weekend of sales from Black Friday, Cyber Monday is all about online tech deals. Everything from phones to TVs and fit bits. Incredibly popular, many retailers now leave the ‘last day’ to release the best deals as they sell out all the models from the previous year. If you like a tech bargain this is the one. Try sales that sell-out or have an in-built timer to create urgency. |
new year’s eve & lunar new year (tuesday 1st feb, 2022) | ||
2022 is the Year of the Tiger (King of all the beasts), the perfect symbol for strength, braveness and a way to exorcise evils. Preparations for Lunar New Year (also known as Chinese New Year or ‘Tet’ in Vietnam) start in the month before and people often buy presents, decorations, food and clothing. It is also the time to ‘clean house’ both literally and metaphorically to ‘sweep away the bad luck of the previous year’. Red and gold feature heavily along with many exciting new designs and themes.
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