As the old saying goes, “First Impressions Count.” In the fast-growing packaging industry, your packaging needs to work harder than ever to resonate with different audiences, trigger curiosity and even communicate the product’s quality.
Let’s start by asking these questions
| 1/ Does your packaging create a good first impression?
A “hard-working packaging” will help shape customer perceptions and judgements, trigger curiosity, evoke emotions and even communicate the product’s quality. It will make the consumers quickly pause and engage with the product.
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| 2/ Does your packaging talk to the consumers?
Your packaging should engage consumers on a deeper level. You should utilise the power of the brand story, personalised message or visual to foster a sense of authenticity and relatability, making the brand more relatable to consumers.
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| 3/ What is your visual signature?
Consistency in graphic systems, colour schemes and typography across various products creates a visual signature that consumers can quickly associate with your brand. This instant recognition is precious in a crowded marketplace, as consumers are more likely to choose a product they are familiar with.
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| At this point, you might think “ I get it BUT how can I achieve all that without the frustration of minimum order quantity, long lead time and unit cost?”
With 50 years of experience in labels and packaging production, our experts and world-class digital technology will not only help you achieve amazing shelf appeal but also address the pain points that your business faces.
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Time to create your own visual signature
Experienced brand and packaging design team With a unique blend of creativity and industry expertise, our award-winning creative and brand team comes together from different backgrounds, bringing a wealth of experience from working closely with world-class technologies and brands. Tell us about your packaging
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